The score tells you what. The conversation tells you why.
Flowback runs NPS as a conversation, not a form. After the 0–10, the AI asks the follow-up — then reads every answer for you, surfaces the themes, and turns the reasons into work your team can ship.
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Most NPS surveys collect a number and lose the reason
The score comes back, the chart updates, and the one field that could explain it — the optional comment box — is mostly empty. The comments that do arrive say “it's fine” and “just make it better”, because nobody was there to ask the follow-up.
So the quarter ends with a number that moved and a meeting about why it might have. The reasons existed. The form just couldn't ask for them.
NPS with the why built in
From campaign to shipped fix, in one place.
- 1
Launch an NPS campaign
Set the goal (“understand what's driving this quarter's detractors”) and your anchor questions — the 0–10 score, plus anything you always want asked. Share it by link, embed it on your site, or send it through Slack.
- 2
The AI asks why
After the score, respondents don't meet a comment box — they meet a short conversation. The AI asks the natural follow-up based on what each person says, so a 4 arrives with the story behind it and a 9 tells you what to protect.
- 3
The analysis is already done
The campaign results page shows your NPS headline and per-question aggregates next to an AI summary of the verbatims. Every response is summarised as it arrives — no CSV export, no afternoon of tagging.
- 4
Reasons become action
Recurring reasons cluster into themes across campaigns, and the ones that need fixing become prioritized issues in Flowback's built-in tracker — with two-way Linear, Jira, and GitHub sync, and a closed loop back to the customer when it ships.
Everything an NPS programme needs, nothing bolted on
NPS & CSAT campaigns
Scored surveys with the conversation attached. The standard 0–10 mechanics you can trend — plus the why, captured in the same sitting.
AI verbatim summaries
Every open answer is read and summarised for you. The results page tells you what your detractors are actually saying, not just how many there are.
Themes across campaigns
Reasons recur across quarters and channels. Flowback clusters them into themes with the evidence attached, so trends surface without a spreadsheet.
Share links & branded domains
Send campaigns from a neutral link, embed them on your site, or run them from your own branded domain.
From score to shipped
Feedback that needs action becomes a tracked, prioritized issue — synced two-way with Linear, Jira, and GitHub — and the loop closes with the person who raised it.
Flat pricing, no response caps
Plans are flat per workspace from £25/month with unlimited teammates. Your NPS programme doesn't get more expensive because more customers answered.
Frequently asked questions
- What is NPS software?
- NPS software runs Net Promoter Score surveys: it asks the standard “how likely are you to recommend us?” question on a 0–10 scale, calculates your score from the mix of promoters and detractors, and tracks it over time. The difference between tools is what happens around the score — how the follow-up is captured, how open answers are analysed, and whether anything turns into action.
- How is Flowback different from a survey tool like SurveyMonkey or Typeform?
- Traditional survey tools script the follow-up in advance — usually a single optional comment box. In Flowback, the follow-up is an AI conversation: after the score, the AI asks why, adapts to each answer, and keeps going until the reason is clear. Then the analysis is included — verbatim summaries, aggregates, and themes — and feedback routes into a built-in tracker with two-way Linear, Jira, and GitHub sync.
- Can Flowback run CSAT and other scored surveys too?
- Yes. Campaigns support CSAT and other scored questions with the same mechanics as NPS: the score, the conversational follow-up, per-question aggregates, and an AI summary of the verbatims on the results page.
- How much does Flowback's NPS software cost?
- Plans are flat per workspace: Builder £25/mo, Start-up £39/mo, Team £99/mo, and Business £199/mo — unlimited teammates, no per-response charges, and a 14-day full-access trial. NPS and CSAT campaigns, AI summaries, and themes are part of the product, not add-on tiers.
- Why do NPS follow-up questions matter?
- Because the score alone tells you what happened, never why. A falling NPS with no reasons is a fire alarm with no address. The follow-up is where the diagnosis lives — and response quality rises sharply when the follow-up reacts to what each person actually said instead of offering everyone the same comment box.
New to NPS? Start with our guide to NPS questions and follow-ups, or see how the conversational approach compares to SurveyMonkey and Typeform.
Run your next NPS campaign as a conversation
Start a 14-day free trial — nothing charged until it ends.