This Cookie Policy explains how Strategic Minds Group Limited, trading as Flowback ("we", "us", "our"), uses cookies and similar technologies on our website at https://www.flowback.co and in the Flowback web application. This policy should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to provide information to the owners of the website.

Cookies can be "first-party" (set by the website you are visiting) or "third-party" (set by a different domain). They can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remaining on your device for a set period or until you delete them).

This policy also covers similar technologies such as local storage, pixel tags, and software development kits that work in the same way as cookies. Notably, Flowback stores your cookie consent preferences in your browser's localStorage under the key fb_consent_v1. Because this is not technically a cookie, it will not be cleared by your browser's cookie controls — you can clear it by clicking "Manage cookies" in our footer and updating your choices, or by clearing site data in your browser.

2. Categories of Cookies We Use

2.1 Strictly necessary cookies

These cookies are essential for the Service to function and cannot be switched off. They are usually only set in response to actions you take, such as signing in, setting your cookie preferences, or completing a purchase. This category includes the session cookies set by our authentication provider (Supabase) to keep you signed in, Next.js framework cookies, and the Stripe cookies required to complete secure checkouts. No personally identifiable information is collected by these cookies beyond what is strictly necessary to provide the Service.

2.2 Analytics cookies

We use Google Analytics 4 (via Google Tag Manager) to understand how visitors interact with our Website. These cookies collect information in an aggregated and anonymised form, including the number of visitors, where visitors come from, and the pages they visit. IP addresses are anonymised on collection. Analytics cookies are only loaded after you grant consent.

2.3 Advertising cookies

We use advertising cookies to measure the effectiveness of our marketing campaigns and to show you relevant advertisements on third-party platforms. These cookies may track your browsing activity across different websites in order to build an audience profile. Advertising cookies are only loaded after you grant consent. The advertising platforms we currently use are:

Google Ads (including remarketing and conversion tracking)
LinkedIn Insight Tag
Meta Pixel (Facebook and Instagram)
Reddit Pixel

3. Cookie Details

The table below provides details of the specific cookies used on our Website. Cookie names and durations may change from time to time as these services are updated by their providers. Where a cookie is set by a third party, the third party's own privacy and cookie policies also apply.

Cookie	Provider	Purpose	Duration	Category
`sb-<ref>-auth-token`	Flowback (Supabase Auth)	Stores your authenticated session so you stay signed in.	Session / up to 1 year	Strictly necessary
`__stripe_mid, __stripe_sid`	Stripe	Fraud prevention and secure payment processing on checkout pages.	Session – 1 year	Strictly necessary
`_ga`	Google	Distinguishes unique visitors to the Website by assigning a randomly generated identifier.	2 years	Analytics
`_ga_<container>`	Google	Used by Google Analytics 4 to persist session state.	2 years	Analytics
`_gid`	Google	Registers a unique ID used to generate statistical data on how the visitor uses the Website.	24 hours	Analytics
`_gat`	Google	Used to throttle the request rate to Google Analytics.	1 minute	Analytics
`_gcl_au, _gcl_aw`	Google	Used by Google Ads to store and track conversions when a visitor clicks on a Google ad.	90 days	Advertising
`IDE`	Google (doubleclick.net)	Used by Google for advertising purposes, including remarketing, to serve relevant ads based on previous visits.	1 year	Advertising
`test_cookie`	Google (doubleclick.net)	Used to check if the visitor's browser supports cookies.	15 minutes	Advertising
`bcookie, bscookie, lidc, li_sugr, UserMatchHistory, AnalyticsSyncHistory`	LinkedIn	LinkedIn Insight Tag — used to measure LinkedIn ad campaign performance and to build matched audiences.	Session – 2 years	Advertising
`_fbp, fr`	Meta (Facebook/Instagram)	Meta Pixel — used to measure the effectiveness of Meta advertising and to build custom audiences.	90 days – 3 months	Advertising
`reddaid, rdt`	Reddit	Reddit Pixel — used to measure the effectiveness of Reddit advertising campaigns.	Up to 2 years	Advertising

4. How to Manage Cookies

When you first visit our Website, you are presented with a cookie banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the Manage cookies link in the footer of our Website, which re-opens the cookie preferences dialog.

You can also control cookies through your browser settings. Most browsers allow you to:

View what cookies are stored on your device and delete them individually or all at once.
Block third-party cookies.
Block cookies from specific websites.
Block all cookies from being set.
Delete all cookies when you close your browser.

Please note that if you choose to block or delete cookies, some features of our Service may not function as intended. For more information on managing cookies in popular browsers, see the help documentation for Google Chrome, Safari, Firefox, or Microsoft Edge.

5. Your Rights Under UK Law

Under the Privacy and Electronic Communications Regulations 2003 (PECR), we are required to obtain your consent before placing non-essential cookies on your device. Our cookie banner provides you with a clear choice to accept or reject these cookies.

You also have rights under the UK GDPR in relation to any personal data collected through cookies, as detailed in our Privacy Policy.

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. The updated version will be indicated by the "Last updated" date at the top of this page.

7. Contact Us

If you have any questions about our use of cookies, please contact us:

Email: hello@flowback.co
Post: Strategic Minds Group Limited, 57 Nine Elms Lane, London, SW11 7DF